Trust Badges
Trust Badges display a row of badge icons that reassure customers your store is safe and reliable. You can create multiple configs, for example one per market or customer type, each with its own badges, icon style, and conditions. The first config whose conditions match is shown.
Settings
Section titled “Settings”| Setting | Description |
|---|---|
| Internal name | Label for your reference. Not shown to customers. |
| Heading | Text shown above the badges. Leave blank to hide. |
| Badge size | Base (56px) or Small (40px) |
| Layout | Horizontal (badges side by side) or Vertical (badges stacked, icon + text in a row) |
| Badges | List of badge items |
| Conditions | Only show this config when cart matches conditions |
| Conditions operator | AND / OR logic between conditions |
Badge icon types
Section titled “Badge icon types”Each badge supports 3 ways to set the icon:
| Type | Description |
|---|---|
| Preset | Pick from built-in badge images (Free Shipping, Secure Payments, etc.) |
| Custom URL | Paste any image URL (PNG, SVG, etc.) |
| Shopify Icon | Pick from Shopify’s built-in icon set (delivery, lock, return, star, etc.) |
Each badge also has:
- Heading: bold text shown below the icon (e.g. “Free Shipping”)
- Subtext: smaller text shown below the heading (e.g. “No Extra Costs”)
Available presets: Express Checkout, Fast Delivery, Fast Shipping, Free Delivery, Free Shipping, Mastercard Visa, Money Back 100%, Money Back 30 Days, PayPal, Premium Quality, Satisfaction, Secure Payments.
Available Shopify icons include: delivery, return, lock, check-circle-filled, star-filled, cash-dollar, gift-card, globe, store, credit-card, and more.
How to set up
Section titled “How to set up”- Go to Trust Badges in the app.
- Click Create to add a new config.
- Give it an internal name.
- Add a heading (optional) and choose badge size.
- Click Add badge for each badge. For each badge:
- Choose icon type: Preset / Custom URL / Shopify Icon
- Enter a heading and subtext (optional)
- Add Conditions to target specific customers or markets.
- Click Save.
- In Shopify, add the Trust Badges extension block via the Checkout Editor.
- Works on checkout page.
- Multiple configs supported, first condition match wins.
- Conditions support AND / OR logic.
Use cases
Section titled “Use cases”| Scenario | Conditions to set |
|---|---|
| Show eco-friendly badges only for relevant products | Product tag contains eco or sustainable |
| Show a localised set of badges per market | Market equals target market handle |
| Show B2B-specific trust messaging for wholesale buyers | Customer tag contains wholesale |
| Show payment-focused badges for high-value carts | Cart total is greater than $200 |
Best practices
Section titled “Best practices”- Less is more. 3–5 relevant badges are more effective than a large row of icons.
- Show 3–5 badges maximum as more than 6 looks cluttered and loses impact.
- Pair a heading + subtext on each badge for context: “Free Returns” + “Within 30 days”.
- Use Shopify icons for a clean, consistent look without needing custom images.
- Match the most important trust concern to the badge set. Shipping stores should highlight delivery; digital stores should highlight security.
- Create a second config with no conditions as a fallback to always show something.
When to use this vs Payment Icons
Section titled “When to use this vs Payment Icons”| Trust Badges | Payment Icons |
|---|---|
| General trust and reassurance (returns, security, quality, eco) | Specifically for showing accepted payment methods (Visa, PayPal, Apple Pay, etc.) |
| Icon + heading + subtext format | Compact icon-only row |
| Use for building brand trust and reducing checkout hesitation | Use to reassure customers their preferred payment method is accepted |
Both can be active simultaneously. Trust Badges above and Payment Icons below works well.