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Smiley Commerce

Post-Purchase Funnel

A Post-Purchase Funnel shows a sequence of full-page offers to the customer immediately after they complete their order, before they reach the thank you page. You configure a main product offer, an upsell shown if they accept, and a downsell shown if they decline. Since the payment is already authorised, adding any offer charges the customer without them needing to re-enter payment details.

Post-Purchase Funnel

How it works

Section titled “How it works”
  1. Customer places an order.
  2. The main product is shown as a full-page offer.
  3. If the customer accepts the main offer → it is added to their order, and the upsell is shown next (if configured).
  4. If the customer declines the main offer → the downsell is shown instead (if configured).
  5. Accepting or declining the upsell/downsell takes the customer to the thank you page.

Creating a funnel

Section titled “Creating a funnel”
  1. Go to Post-Purchase Funnels and click Create.
  2. Enable A/B testing to test two product upsell. Variant B columns appear alongside Variant A for separate product selection.
  3. Funnel active toggle on to make the funnel live.
  4. Show for all toggle on to show the funnel to every customer. Toggle off to set Display Rules for specific customers or orders.
  5. Set the offer title, and countdown timer if needed.
  6. Select the main offer product and optionally set a discount percentage.
  7. Optionally select an upsell product (shown if accepted) and a downsell product (shown if declined), each with their own discount.
  8. Click Save.
  9. In Shopify, go to Settings → Checkout → Post-purchase page and make sure the post-purchase extension is activated.

Notes

Section titled “Notes”
  • The post-purchase funnel is a separate Shopify extension type and must be enabled in your Shopify checkout settings.
  • Make sure the post-purchase extension is activated in Shopify Settings → Checkout → Post-purchase page.

Use cases

Section titled “Use cases”
ScenarioConditions to set
Show funnel only when a specific product is purchasedProduct tag contains target tag or product title contains product name
Show a high-ticket upsell only for large ordersCart total is greater than $200
Show a replenishment offer only to returning customersCustomer order count is greater than 0
Show only for customers in a specific marketMarket is United States

Best practices

Section titled “Best practices”
  • Keep the upsell product closely related to what was purchased. Relevance is the #1 driver of conversion.
  • Always configure a downsell as customers who decline are still in a buying mindset and a lower-priced offer often converts.
  • Use the countdown timer to create urgency. 10–15 minutes works well without feeling too pressured.
  • Track performance per funnel in Revenue Analytics and iterate.

When to use this vs Thank You Page Upsell

Section titled “When to use this vs Thank You Page Upsell”
Post-Purchase FunnelThank You Page Upsell
Full-page offer shown before the thank you pageWidget shown on the thank you page
Customer adds to the same order with no second payment neededCustomer places a new order
Higher conversion due to frictionless paymentLower friction to create, no Shopify Plus required
Use for higher-value, closely related add-onsUse for lighter follow-up offers