Custom Email Service Provider

If you are not using Klaviyo, Omnisend, Mailchimp, or Brevo, then you can use a custom email service provider. This lets you send branded reorder reminder emails from your own domain without needing a separate ESP account.

How It Works

You verify your sending domain inside the app, then build your email template. Emails are sent directly from your domain, so customers see your brand, not a third-party sender.

Step 1 – Enter Your Sending Domain

1. Find the Custom Email section on the Reorder Reminders page
2. Enter your From Domain, e.g. yourbrand.com
3. Optionally enter a From Email, e.g. hello@yourbrand.com
4. Click Get DNS Records

Step 2 – Add DNS Records

The app displays DNS records to add in your domain registrar (Cloudflare, GoDaddy, Namecheap, Google Domains, etc.).

Record type	Purpose
TXT (verification)	Proves domain ownership
CNAME (DKIM)	Enables email authentication so emails don’t land in spam

Copy each record exactly and add them in your DNS settings.

Note

DNS changes can take up to 48 hours to propagate, though most providers update within 1–2 hours.

Step 3 – Verify Your Domain

1. Return to Buy Again → Reorder Reminders → Custom Email
2. Click Verify Domain
3. The app checks both the TXT and DKIM records
4. If both pass, your domain shows as Verified

If verification fails, confirm the records are saved correctly and allow more time for propagation.

Step 4 – Build Your Email Template

Once verified, build your reminder email using the template editor inside the app:

• Set the subject line
• Add your logo and brand colors
• Customize the body text
• The reorder link is inserted automatically
• Preview before saving

Note

If you are using usage-based reminders or AI-based reminders, the second button (View Order) is irrelevant. The View Order button is only required for customer-defined reminders.

The items variable contains the order items. Use these dynamic variables in your email:

Variable	Description
{{item.title}}	Product title
{{item.quantity}}	Item quantity
{{item.price}}	Product price
{{item.image}}	Product image URL

Personalization Variables:

Variable	Description
{{customer_name}}	Customer’s name
{{discount_text}}	Discount text

Tip

Keep the email short. A subject like “Time to restock your” with a single reorder button outperforms long promotional emails every time.

Step 5 – Enable and Save

1. Toggle Enable Custom Email Reminders to on
2. Set your send timing (days after purchase) in the Reorder Reminders section
3. Click Save

Troubleshooting

Emails landing in spam? Make sure both the TXT and DKIM records are added and verified. DKIM is what prevents spam filtering. Re-verify after adding the CNAME if you only added the TXT initially.

Domain shows as unverified after 48 hours? Log into your DNS provider and confirm the records match exactly with no extra spaces and the correct record type. Use a tool like MXToolbox to check record visibility externally.

Can I use a subdomain? Yes. You can send from mail.yourbrand.com or any subdomain. Add the DNS records specifically to that subdomain.