Reorder Revenue Analytics

The Analytics page shows exactly how much reorder revenue and how many orders the Buy Again - Reorder Reminders app is generating. Go to Buy Again - Reorder Reminders app → Analytics.

Date Filter

Click the date picker at the top left to filter all data by date range. You can pick a custom range using the calendar, or use one of the quick presets:

• Today
• Yesterday
• Last 7 days
• Last 30 days
• Last 90 days
• Last 365 days
• Last 12 months
• Last week
• Last month

Select your range and click Apply.

You can also pick a custom range by clicking any start date and end date directly on the date picker. The selected range is highlighted on the datepicker.

Source Filter

Next to the date filter is a Source dropdown. This lets you filter all metrics and charts based on where the reorder came from:

Source	Where the order originated
All sources	Combined total across everything
Buy Again Page	Buy again page in new customer account
Reorder Popup	Reorder Popup in customer account order history
Thank You Page	Post-purchase thank you page
Checkout	Shopify checkout page
Buy Again Slider	Buy Again Slider placed on home page, cart page or collection page
Email	Reorder reminder email

Selecting a source filters the summary cards, both charts, and the top products list to that source only.

Summary Cards

Four metric cards are shown at the top:

Card	What it shows
Buy Again Revenue	Total revenue from Buy Again orders in the selected period
Buy Again Orders	Number of orders placed through Buy Again in the selected period
Average Reorder Value	Buy Again Revenue ÷ Buy Again Orders
Reorder Rate	Percentage of all store orders that were Buy Again orders

Charts

Two line charts are shown side by side, each plotted by date for the selected period:

• Sales — Buy Again revenue per day (y-axis: amount, x-axis: date)
• Order Count — number of Buy Again orders per day (y-axis: count, x-axis: date)

Hover over any point on either chart to see the exact date and value.

Top Products

To the right of the summary cards is a Top Products panel showing the 5 products that generated the most Buy Again - Reorder revenue in the selected period. Each row shows the product name (linked to the product in Shopify Admin) and total revenue.

Customer Analytics

Click the Customer Analytics → button at the top right to go directly to the Customers page.

Note

How attribution works: Only orders placed by clicking a Buy Again button or a reminder email link are counted. If a customer placed their next order directly through your store without clicking a Buy Again touchpoint, then that order is not attributed, even if the same customer previously used Buy Again.

This is intentional as it gives you an accurate, conservative measure of Buy Again’s direct impact rather than crediting every repeat purchase.