Girish Rajwani

Girish Rajwani

Founder at Smiley Commerce. Shopify Expert with 8 years of experience. Personally built and published 4 Shopify apps, helping 300+ Shopify merchants grow revenue, save time, and reduce costs.

Why Shopify's New Customer Account is Better Than Legacy

By Girish Rajwani on May 31, 2026

Shopify deprecated legacy customer accounts in February 2026. Here's what you actually get in the new version and why it's worth migrating.

How to Preserve Line Item Properties When Customers Reorder on Shopify

By Girish Rajwani on May 25, 2026

Shopify's native Buy Again button doesn't carry over line item properties. Here's how to ensure personalisation details and custom options are preserved on every reorder.

How to Add Custom Reorder in Shopify New Customer Account

By Girish Rajwani on May 13, 2026

Migrated to Shopify new customer accounts? Here's how to add a proper reorder experience on new customer accounts: reorder popup & buy again page that actually drive repeat purchases.

How to Hide the Buy Again Button on Shopify New Customer Accounts

By Girish Rajwani on April 2, 2026

Step-by-step guide to turning off the Buy Again button in Shopify's new customer accounts — no code required. Also covers what to use instead for a better reorder experience.

11 reasons Why Shopify Merchants Want to Hide the Buy Again Button on New Customer Accounts

By Girish Rajwani on April 2, 2026

Shopify's default Buy Again button sounds great — but these 11 real limitations are why smart merchants are replacing or hiding it on Shopify new customer accounts.

Shopify Reorder Reminders: 3 Types to Increase Repeat Sales

By Girish Rajwani on March 22, 2026

Discover the 3 types of Shopify reorder reminders — customer-defined, AI-based, and usage-based replenishment reminders. Learn which fits your store to remind customers at the right time.

How to Increase Repeat Purchases on a Shopify Store in 2026

By Girish Rajwani on March 15, 2026

After communicating with 50 Shopify merchants, repeat purchase rate is the #1 growth lever. Here are 9 proven ways to increase repeat purchases on your Shopify store in 2026.