Our Values

What we stand for — and how it shapes every decision we make.

01

Merchant First

Every feature we build, every recommendation we make starts with one question: does this align with the merchant's goals?

02

Keep It Simple

The best solutions are always the simple ones. We remove complexity so you can focus on running your Shopify store without headaches.

03

Move Fast

Speed is important in e-commerce. We ship quickly, iterate often, and never let perfection get in the way of progress.

04

Clarity & Transparency

We tell you what will actually move the needle — not what you want to hear. Straight talk saves time and delivers real results.

What We Do

App Development

Custom apps, checkout & POS extensions, B2B workflows, admin extensions, and Checkout Extensibility migrations.

Store Development

Store builds & redesigns, custom themes, headless commerce, performance & SEO, and mobile-first design.

Migrate to Shopify

Migrations from WooCommerce, Adobe Commerce, HCL Commerce, BigCommerce, Wix, Squarespace, and any platform.

AI automation

AI strategy & roadmap, personalized experiences, chatbot & support automation, and AI-driven analytics.

Girish Rajwani — Founder, Smiley Commerce

Meet the Founder

Girish Rajwani

Girish is a Shopify enthusiast with 8+ years of experience building Shopify apps and stores for B2C & B2B Shopify merchants. He founded Smiley Commerce to bring together the best Shopify apps, AI automation, and innovative technology under one roof — making it simple for Shopify brands to grow online.

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Ready to grow your Shopify store?

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