Not every Shopify store runs Klaviyo, Omnisend, Brevo, or Mailchimp. Some merchants handle marketing in-house, or just haven’t set one up yet. That shouldn’t stop you from sending reorder reminders.
Your own domain, no third-party ESP required
Buy Again & Reorder Reminders includes a built-in custom email service provider. You verify your own sending domain, build your reminder email template inside the app, and reminders go out directly from your domain, no separate email service account needed.
How it works
- Enter your sending domain inside the app and get the DNS records
- Add the records at your domain registrar
- Verify the domain from inside Buy Again
- Build your reminder email with your logo, brand colors, and message
- Turn it on and set your reminder timing
Once verified, customer-defined, usage-based, and AI-predicted reminders all send from your own domain, so customers see your brand in their inbox, not a third party.
Here’s what a reorder reminder looks like once it lands in the customer’s inbox, sent from your own domain:
Why this matters
Replenishment reminders convert at 8-15%, well above the 1-3% typical of general promotional email. That opportunity shouldn’t be locked behind having to sign up for a separate marketing platform first. If you’re not using one yet, the custom email option gets you sending reminders today.
