Buy Again & Reorder Reminders — Changelog

Added support for connecting any custom email service provider for sending reorder reminders. Includes domain verification, DNS TXT record setup, and DKIM authentication to ensure emails land in the inbox.

Merchants can now customise the ‘Buy Again’ subheading that will be displayed below the main heading.

Added an option to show the original price struck through next to the discounted reorder price. Makes the discount more visually compelling for customers.

Merchants can now exclude specific products from appearing in the Buy Again popup and page. Useful for one-time purchases, digital products, or anything that shouldn't be reordered.

Added automatic retry for customers who received a reminder but didn't reorder. A follow-up reminder is sent after a configurable number of days. Works with usage-based reminders

Merchants can now configure a buffer period and send reminders N days before in Usage-based reminders.

Upload usage days for your entire product catalog in one go via CSV or Excel. Includes an export feature to download your current product list for bulk editing.

The dashboard now shows today's updates: reorder revenue and reorder count along with reminders sent and reminder revenue generated per billing cycle.

The app now analyses each customer's purchase history to predict the optimal time to send a reorder reminder — before they run out, not after they've already moved on. No manual configuration needed; the AI learns from each customer's buying pattern.

New setting to control how out-of-stock products appear in the buy again widget: hide them entirely or show them with an out-of-stock disabled button.

Set how long a product typically lasts (e.g. 30 days for a supplement) and reminders are automatically sent when it's time to reorder. Configure usage days globally or per individual product

The Buy Again - Reorder Reminders app now supports 41 languages via Shopify's translation system.

Customers can now set their own reorder reminder schedule from inside their account. They choose exactly when they want to be reminded to reorder a product. Reminders are sent via your connected email marketing app such as Klaviyo, Omnisend, Brevo, and Mailchimp.

Track reorder revenue per customer like reorder revenue generated from reorder pop, buy again page, number of reminder emails sent, and revenue attributed to email reminders. Get a full picture of which customers are most valuable for repeat purchases.

When reordering, the previous order note is now pre-filled so customers don't have to type it again. Customers can edit the note or add a new one before completing their reorder.

Customers can now reorder subscription products through the Buy Again - Reorder popup. A subscription checkbox is available so customers can choose to add the product as a subscription rather than a one-time purchase.

Added a 'Bought Earlier' badge that appears on product images on the collection page and product page across your store, letting customers know they've purchased a product before. Badge text, colour, position, and background colour are all configurable.

Revenue analytics now breaks down reorder revenue by source, like reorder popup, Buy Again page, checkout extension, thank you page, and email reminders. See exactly which touchpoint is driving the most repeat purchase revenue.

Launched the analytics dashboard tracking total reorder revenue, reorder rate, number of reorder orders, and daily revenue breakdown. Merchants can now measure the direct impact of Buy Again on their store revenue.

Added a Buy Again - Reorder extension to the thank you page. Immediately after placing an order, customers can reorder same product with reorder discount.

When reordering, customers can now carry over line item properties like engravings, personalisation details, PO numbers, and custom options. Properties from the original order are pre-filled in the reorder popup.

Merchants can now configure a reorder discount applied automatically when a customer uses the reorder popup. Supports percentage and fixed amount discounts. A great way to incentivise repeat purchases at the moment of reorder.

Buy Again now shows product star ratings inside the widget and popup. Supports 7 review apps: Judge.me, Yotpo, Kudosi (Ali Reviews), Okendo, Stamped.io, Junip, and Klaviyo Reviews. Seeing ratings alongside products helps customers feel confident reordering.

Launched the Buy Again dedicated page inside the new Shopify customer account navigation. Customers see a dedicated Buy Again section in their account menu showing all past products available to reorder — separate from the standalone custom page launched in December 2024.

Added the reorder popup to the Shopify new customer account. Customers using the new customer account UI can now access the order-specific reorder popup from their order list page and order status. This is separate from the legacy customer account extension launched in July 2024.

Customers can now edit product quantities and individually select which products to add to cart from the reorder popup. Previously, all products from the order were added at once but now customers have full control over what goes into their cart before checking out.

Significant improvement to Buy Again page and popup loading speed. Reduced API response times and optimised data fetching to ensure the widget loads faster, especially on stores with large order histories.

Buy Again & Reorder Reminders now works on Shopify Point of Sale. Staff can view a customer's past purchases and add products to the current cart directly from the POS interface, making in-store reordering as fast as online.

Launched the standalone Buy Again Page, where all products from the past history of customers are shown. Merchants can link to this page from emails, menus, or campaigns. Unlike the reorder popup (which shows one specific order), this page shows the full purchase history.

Launched the reorder popup on the legacy Shopify customer account order list and order status page. Customers can now reorder any specific past order directly from their account in one click.

Launch of the Buy Again app. Merchants can add a Buy Again slider to the home page, product page, and cart page, showing customers their previously purchased items for quick reordering.